THE NEW
OXXA®… FAQ
Would you like to know more about the new OXXA® range of personal protective equipment or do you have a question? We have already answered many questions for you below. This ensures you have all the information you need to continue offering your customers optimal quality of service.
WORK IS LIFE. PROTECT IT.

About the new OXXA®
Why is Majestic marketing all of its proprietary brands under the single brand name OXXA®?
For you, this means you can offer your customers a single strong brand with a wide selection of products.
What are the benefits of this rebranding for me?
This brand identity is rolled out nation-wide with the help of an effective marketing campaign. This creates demand. As a result of Majestic’s clear dealer strategy, that demand flows directly to you. More demand leads to more customers and more revenue.
What does the collection structure of the new OXXA® look like?
Protection. Quality. Meets the requirements of the European PPE regulation (EU) 2016/425.
Protection. Quality. Comfort. Meets the requirements of the European PPE regulation (EU) 2016/425.
Protection. Quality. Comfort. Special features. Meets the requirements of the European PPE regulation (EU) 2016/425.
What does the OXXA® range consist of?
- Hand and arm protection
- Company clothing
- Hearing protection
- Respiratory protection
- Foot and leg protection
- Head protection
- Eye and face protection
- Fall protection
The products in these main categories are divided under the collection structure (OXXA® Basic, OXXA® Essential and OXXA® Premium).
How will the new OXXA® be phased in?
Product information
Will anything change about the products themselves?
Will anything change about the product identification?
Do you have product sheets and images of the products that are transitioning to the new OXXA® brand?
How can I recognise an OXXA® Basic, OXXA® Essential or OXXA® Premium product?
OXXA® Basic
- Black/white
- Icons on the packaging
- Brown outer box with black-and-white logo
OXXA® Essential
- Single colour: red
- Line drawings on the packaging
- Brown outer box with red logo
OXXA® Premium
- Full colour
- Images on the packaging
- Brown outer box with black logo and red dot
When will the process of rebranding all products that currently fall under “Kroontje,” M-Safe®, M-Wear® and the existing OXXA® brand to the new OXXA® be complete?
Ordering information
Can I purchase the entire collection structure (Basic, Essential, Premium) from you?
This means you can offer your customers exactly what they need.
How do I know when products will transition to the new OXXA®?
How do I approach this rebranding from a systems technology perspective?
What do I have to keep in mind when placing an order?
What will happen to my prices and discounts?
Can I return products with the old look and feel?
Marketing and communication
Can I receive promotional materials as a client?
Can I get POS materials for my physical store?
Is there an OXXA® website where my customers and I can find up-to-date information?
Can Majestic assist me with the development of a new OXXA® shelving plan?
Will you release a new OXXA® product catalogue?
What can I do if I have questions about this rebranding or if I receive such questions from customers?
Is your question not listed? Our enthusiastic team will be happy to help you.

OXXA®… THE NEW STANDARD IN PERSONAL PROTECTIVE EQUIPMENT
We will use our new, smart and efficient rebranding method to present our brand to your customers. With the communication theme “WORK IS LIFE. PROTECT IT.” OXXA® emphasises its philosophy that the brand not only protects specific parts of the wearer’s body, but basically their entire life. Professionals not only experience the comfort that OXXA® offers at work, but also – especially – outside work.