We will use our new, smart and efficient rebranding method to present our brand to your customers. With the communication theme “WORK IS LIFE. PROTECT IT.” OXXA® emphasises its philosophy that the brand not only protects specific parts of the wearer’s body, but basically their entire life. Professionals not only experience the comfort that OXXA® offers at work, but also – especially – outside work.

For you, this means you can offer your customers a single strong brand with a wide selection of products.

A strong marketing strategy creates a unified and powerful brand identity.

This brand identity is rolled out nation-wide with the help of an effective marketing campaign. This creates demand. As a result of Majestic’s clear dealer strategy, that demand flows directly to you. More demand leads to more customers and more revenue.

The OXXA® brand will be divided into three categories, namely:

 

Protection. Quality. Meets the requirements of the European PPE regulation (EU) 2016/425.

 

Protection. Quality. Comfort. Meets the requirements of the European PPE regulation (EU) 2016/425.

 

Protection. Quality. Comfort. Special features. Meets the requirements of the European PPE regulation (EU) 2016/425.

The OXXA® product range consists of eight main categories, namely:

• Hand and arm protection
• Company clothing
• Hearing protection
• Respiratory protection
• Foot and leg protection
• Head protection
• Eye and face protection
• Fall protection

The products in these main categories are divided under the collection structure (OXXA® Basic, OXXA® Essential and OXXA® Premium).

The transition of the brands “Kroontje,” M-Safe®, M-Wear® and the current OXXA® to the new OXXA® will take place in a phased manner from March 2021 until at least December 2021. We will utilise the FIFO principle, which means that inventory with the current look and feel will first be delivered to clients before introducing the new look and feel.

No. This is solely about rebranding the existing products that Majestic currently sells under its private labels. These products – divided into OXXA® Basic, OXXA® Essential and OXXA® Premium – will undergo a phased visual metamorphosis in 2021 (different printing on the products and packaging materials). Meanwhile, they will continue to offer the high – and in some cases even improved – quality you have come to expect from us and remain qualified to meet the highest possible standards. In some cases, the product descriptions and packaging materials used will also be updated. All product numbers and EAN codes will remain the same. An EAN will only change if a product’s packaged quantity changes.

The rebranding process will not affect product numbers or EAN codes. An EAN will only change if a product’s packaged quantity changes.

Yes. We will release new product sheets (in Dutch, English, French and German) and high-resolution images in a timely manner for every product that is transitioning to the new OXXA® brand. Alternatively, you can request these materials at any time via info@majestic.nl.

In terms of their appearance, there are clear differences between the three categories:

OXXA® Basic

• Black/white
• Icons on the packaging
• Brown outer box with black-and-white logo

 

OXXA® Essential

• Single colour: red
• Line drawings on the packaging
• Brown outer box with red logo

 

OXXA® Premium

• Full colour
• Images on the packaging
• Brown outer box with black logo and red dot

Given current inventory levels and turnover rates, we strive to complete the rebranding of all products to the new OXXA® by the end of December 2021.

Yes, you can! Majestic does not impose any restrictions with regard to ordering products. The products that fall under the OXXA® Basic, OXXA® Essential and OXXA® Premium categories are available to everyone.

This means you can offer your customers exactly what they need.

As a Majestic business relation, we will send you periodical, frequent and timely updates via email from the moment of the market introduction to inform you of the products that are transitioning to the new OXXA®. We will send you all relevant information pertaining to these products, such as new product sheets and high-resolution images. Before the products are rebranded and marketed as such, you will generally have circa four to five weeks from the moment of communication to make the necessary adjustments in your own systems. You can also use this time to inform people within your own organisation – purchasing, sales, warehouse – and outside it about the upcoming changes to the product’s name, look and feel.

The choice of how to manage this process with regard to internal product management is yours alone. You may decide to keep using the same product numbers. Alternatively, you can assign new product numbers to rebranded products. The latter will allow you to record the history of both products separately in your system.

The order process will remain exactly the same. Majestic will not be changing any product numbers. The Majestic webshop and the order confirmation and packing slip, among other things, will include notifications for a time to remind you that product names – and, in some cases, product descriptions – have been and are being updated.

For the time being, the rebranding will not affect your existing pricing and discount structure. At some point in the future, Majestic plans to introduce a transparent pricing and discount policy, which means certain changes will be implemented. In time (i.e. later in 2021), you will receive clear and understandable information about what that means for you.

Yes, provided that the requirements of Majestic’s return procedure are met. Click here for more information.

Majestic offers a selection of promotional materials that you can use for free. This includes on- and offline brochures and flyers, as well as online banners and visual materials for your social media channels. Additionally, we will be making giveaways available to coincide with the OXXA® brand story. This will allow you to effectively and correctly inform your own customers. A joint effort centred around promotion/exposure is a possibility. If interested, you can contact us to discuss the details.

To help launch the new OXXA® in a powerful and effective manner, we will offer you a selection of free POS materials. Majestic will contact you about this if we believe it to be relevant in your specific case (physical store/organising training sessions/attending trade shows* (*depending on the developing situation regarding the coronavirus)). Of course, you can also contact us yourself. If interested, send an email to info@majestic.nl.

Yes. At www.oxxa-safety.com (the existing OXXA® website), your customers and you can find all manner of information regarding the OXXA® brand, the products themselves, applicable laws and regulations and everything pertaining to the rebranding process. In the summer of 2021, we will launch an entirely new OXXA® website that is tailored to the new OXXA® look and feel.

Majestic has the necessary tools and expertise to make your OXXA® shelves look as attractive as possible. Together, we will review the current situation in your store and develop a new shelving plan that satisfies your and your customers’ wishes and generates more revenue.

Yes. In the second half of 2021, we plan to release a new OXXA® product catalogue that will help you easily and quickly find the right PPE for your customers. The planning depends in part on the phased transition of our current proprietary brands to the new OXXA® (product appearance, photography, etcetera).

If you have any questions of your own about the rebranding process or if you receive questions from your customers that you cannot definitively answer, you can always reach out to your Majestic contact. Alternatively, you can call our central telephone number (T. +31181475000) or send an email to info@majestic.nl.