‘Conscious Choice’ label for more sustainable product selection

We are taking a new step in making our sustainability ambitions visible with the introduction of the Conscious Choice label on our webshop. This label makes it easier for customers to recognise which items demonstrably contribute to reducing our impact on the planet.

View the items here

A product is only eligible for this label if it scores sufficiently on at least three of the five sustainability components. These five criteria together form the basis of our assessment:

1. Materials
   Use of more sustainable raw materials, such as recycled or renewable materials.
2. Energy consumption during production
   Production processes with demonstrably lower energy consumption or the use of renewable energy sources.
3. Packaging
   Minimisation of packaging material or the use of certified and recyclable materials.
4. Water recycling during production
   Efficient use of water, including reuse or purification within the production process.
5. Transport
   Reduction or compensation of CO₂ emissions through more sustainable transport choices.

All items bearing this label are clearly listed on a special page in our webshop, accessible via the homepage. You can also find them in our online catalogue, where the label is clearly visible on the relevant products. This ensures that the range remains recognisable without any additional navigation barriers.

This assessment structure provides insight into how products contribute to our sustainability objectives. This initiative is in line with previous developments, such as achieving Ecovadis Gold status, and demonstrates how we are increasingly integrating sustainability into our organisation, our range and our collaboration with partners.

The Conscious Choice quality mark is an important way for us to offer transparency and make conscious choices easier for everyone who works with our products.